Portfolio Category: Branding

Branding communicates your vision to your customers.

A concrete branding is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.

You can consider a brand as the idea or image people have in mind when thinking about specific products of a company, both in a practical and emotional way. It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company’s product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.