A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well logo design should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo design is a tool to help communicate a brand and represent a brand.
The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo design may look simple but there’s nothing simple about creating effective logo shapes.
Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand.
Many people forget about how making difference is important thing, but this principle relies on being different than everyone else. No matter if you work on the local or global market, you have got to have what it takes to step out and say: look at my brand, it’s designed differently, and it’s awesome! Do better, use fun things, inspire people, and the results will surely come.
Logo Design for MI Original – Architect’s Personal Brand Typographic logo inspired by architectural principles. For the personal brand of architect Igor Milenkovic, specialized in interior design, a logo was created to reflect the core principles of architecture—structure, clarity, and order—while highlighting elegance and originality in his approach to shaping living spaces. The logo is … Read more
Logo Design for Second Hand Cobra Shop Second-hand fashion with character deserves an equally striking visual identity. For Cobra Shop, an authentic second-hand store in Belgrade, the goal was to create a logo that’s not just visually impactful—but also communicative: bold, youthful, and unpretentious. The design draws inspiration from streetwear aesthetics and urban character. The … Read more
Rebranding Olivera Ptica Life Coach & Coaching School Founder From cluttered and outdated to clear, professional, and memorable – this rebranding turned Olivera Ptica’s coaching brand into a strong, recognizable presence online Olivera Ptica is an experienced life coach and founder of a coaching school. Her visual identity and website previously failed to communicate her … Read more
Branding & Logo Design for Sauri Workshop Luxury Leather Dog Collars For Sauri Workshop, a creator of luxury, handcrafted leather dog collars, I crafted a distinctive and enduring visual identity. The design embodies warmth, creativity, and sophistication through an elegant and lasting solution. The Challenge The brand needed a standout identity that highlights the product’s … Read more
