There are many things one should consider when creating a web design. Good web design is not just about form – how it looks like, but also how web site performs. With look and feel web design achieves good user experience, sends the brand vision and ideas but in the same time design should be intuitive for the users and has to have good amount of information and call to action elements.
Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design?
Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible. Good web design always caters to the needs of the user.
It is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organizing information using headlines and sub headlines, using bullet points instead of long windy sentences.
Font on web page should cooperate with brand identity. Using more than 3 typefaces (2 ftypefaces is optimum) will make your design look unprofessional. In general, Sans Serif fonts such as Arial and Verdana are easier to read online. The ideal font size for reading easily online is 16px and stick to a maximum of 3 point sizes to keep your design streamlined.
A well thought out color palette can go a long way to enhance the user experience. Complementary colors create balance and harmony. Vibrant colors create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
Choosing the right images for your website can help with brand positioning and connecting with your target audience.
Beside these, good web design is about good grid based layout that can easily perform well on large same as on small devices. It has to be responsive and mobile friendly. Good web design has obvious navigation that helps people to easily navigate through your site and take them to action. Everybody hates a website that takes ages to load. So website is good when it loads fast.
It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimising? Or perhaps, you are planning a website and you are looking to get the design right from the ground up.
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