Logo Design for MI Original – Architect’s Personal Brand
Typographic logo inspired by architectural principles.
For the personal brand of architect Igor Milenkovic, specialized in interior design, a logo was created to reflect the core principles of architecture—structure, clarity, and order—while highlighting elegance and originality in his approach to shaping living spaces.
The logo is based on the initials of his name: the letter I is seamlessly integrated into the M, while the diamond-shaped dot on the “I” adds a distinctive and memorable touch. The wide M suggests construction and stability, while the g from the word Original, with its unfinished ending, draws attention to the entire wordmark.
Typography as brand identity
Special attention was given to typography selection and refinement. Modern fonts inspired by the less is more principle were combined with subtle references to the Art Deco era and stylized line details. The result is a clean and elegant design that communicates sophistication, order, and originality—qualities that mirror the architect’s unique design philosophy.
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