Logo Design for Second Hand Cobra Shop
Second-hand fashion with character deserves an equally striking visual identity.
For Cobra Shop, an authentic second-hand store in Belgrade, the goal was to create a logo that’s not just visually impactful—but also communicative: bold, youthful, and unpretentious.
The design draws inspiration from streetwear aesthetics and urban character.
The logo centers on the word “Cobra” in strong contrast, complemented by additional elements like an arrow and a circular form that reflect movement and the cycle of fashion—symbols of circular reuse and dynamic style.
Like the store itself, the logo is direct, easy to recognize, and carries a distinct attitude.
This visual identity marked the beginning of our broader collaboration, which later continued with the design and development of Cobra Shop’s complete web store. From the first sketch to the final site structure, the design was crafted to align with the brand’s persona, the target audience’s style, and the need for clear, effective customer communication.
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