Redesign of “Naša mala zavrzlama” Pastry Shop Website
Our collaboration with the pastry shop “Naša mala zavrzlama” spans over a decade. The first website I created for them dates back to 2010 – one of the pioneering, visually distinctive websites for this niche in Serbia. Over the years, the site evolved alongside new technologies and changes in their business. Today, after two major redesigns, Naša mala zavrzlama boasts a modern, fast, and SEO-friendly website that still preserves the charm of their unique brand story.
Redesign Timeline
2010 – The First Website
When the website for Naša mala zavrzlama was first launched, it set a benchmark for small artisanal pastry shops in Serbia. Handcrafted design, carefully chosen colors, and attention to detail made it stand out and remain relevant for years.
2019 – A Fresh Start
With changes in their business operations and the growing importance of mobile optimization, a complete redesign was implemented in 2019.
Key updates included:
- Fully responsive design
- Complete rebranding
- New content creation
- On-page SEO optimization
Within just three months, the website ranked on the first page of Google for relevant keywords.
2024 – Technological Upgrade
By the end of 2024, after analyzing Google tools and emerging trends (such as the increasing role of AI in search), we identified the need for another enhancement. The focus this time was on speed and technical SEO requirements.
Key results achieved:
- Mobile PageSpeed score improved from 34 to 76
- GTmetrix performance improved from grade E (62%) to grade A (92%)
- Enhanced technical SEO
- Maintained excellent Google rankings
Is It Time to Redesign Your Website?
Whether you need a complete redesign or a brand-new website, I will help you create a design that reflects your brand’s essence and meets the needs of your target audience.
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Ready to stand out?
If you want a website that grows with your business, branding that leaves a lasting impression,
or social media that tells your story – send me a message.
Let’s create something special together.