Last updated: 10 September 2026
This Privacy and Cookie Policy explains how Ana Balog Design collects, uses, stores and protects the personal data of visitors to the website https://anabalog-design.com.
Personal data is processed in accordance with the Personal Data Protection Act of the Republic of Serbia and, where applicable, the European Union General Data Protection Regulation – GDPR.
If you have any questions regarding the processing and protection of your personal data, you can contact us at office@anabalog-design.com.
Personal Data We Collect
Depending on how you use the website, we may collect:
- your first and last name;
- your email address;
- your telephone number, if you voluntarily provide it;
- your company or brand name;
- the content of your message and other information you enter into a contact form;
- information relating to newsletter subscriptions and free-content downloads;
- the date of subscription, confirmation of consent and newsletter subscription status;
- information about newsletter opens and link clicks, if tracking is enabled;
- information you provide when leaving a comment;
- technical data about your device, internet browser, pages visited, time of visit, traffic source and approximate location;
- your IP address and server-log information where necessary for the security and operation of the website.
Please do not submit sensitive personal data through our forms unless it is necessary for your enquiry.
Purposes and Legal Bases for Processing
We process personal data for the following purposes:
Responding to Enquiries
We use information submitted through contact forms or email communication to answer questions, prepare proposals and communicate with you regarding our services.
The legal basis for this processing is taking steps at your request before entering into a contract, performing a contract or our legitimate interest in responding to a business enquiry.
Providing Contracted Services
When you become a client, we process personal data for communication, delivery of contracted services, administration and compliance with applicable legal and accounting obligations.
Sending PDF Guides and Other Content
We use the email address you provide to send you a PDF guide or other content you have requested.
If the sign-up also includes a newsletter subscription, this will be clearly stated before the form is submitted.
Newsletters and Promotional Messages
If you have given your consent, we may send you:
- notifications about new blog posts;
- advice about web design, SEO, content and social media;
- free guides and educational content;
- information about our services;
- occasional promotions and offers.
The legal basis for this processing is your consent.
You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of every newsletter or by sending a request to office@anabalog-design.com.
The withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Analytics and Website Improvement
We process information about website use to understand website traffic, identify technical issues and improve our content and user experience.
Analytics cookies are used on the basis of your consent provided through the cookie notice.
Website Security
We may process technical data to prevent spam, misuse, attempted unauthorised access and other security issues.
The legal basis for this processing is our legitimate interest in keeping the website secure and functional.
Contact Forms
When you submit a form, we process the information you have entered. The message is forwarded to our business email address through secure email infrastructure.
Information submitted through contact forms is not automatically used for newsletters. You will receive newsletters only if you have provided separate and clear consent.
Newsletter
Our newsletter service may process the following information on our behalf:
- your name, if provided;
- your email address;
- the date and time of subscription;
- the IP address used when subscribing, if recorded;
- confirmation of consent;
- subscription status;
- message-delivery information;
- email-opening and link-click information, if tracking is enabled.
We may use a double opt-in process. In that case, you will receive the newsletter only after clicking the confirmation link sent to your email address.
You may unsubscribe from the newsletter at any time by using the link at the bottom of each message.
Google Analytics 4
We use Google Analytics 4 to measure website traffic and improve the website.
Google Analytics may collect:
- pages visited;
- duration of the visit;
- approximate geographical location;
- device type;
- operating system;
- internet browser;
- traffic source;
- interactions with content, buttons and links;
- identifiers associated with cookies or devices.
Google may use an IP address to determine an approximate location and protect its systems. Google states that GA4 does not log or store individual IP addresses for users from the European Union, European Economic Area, United Kingdom and Switzerland.
Google Analytics is activated only after analytics cookies have been accepted through the cookie notice.
User-related data in our Google Analytics account is retained for no longer than 14 months, after which it is deleted in accordance with the service settings.
Google Search Console
We use Google Search Console to monitor the website’s presence in Google search results, page indexing, technical issues and the search terms through which visitors find the website.
Search Console primarily provides us with aggregated information, such as the number of impressions, clicks, average position, country and device type.
Google Search Console does not itself place additional cookies on a visitor’s device, and the information available to us does not allow us to directly identify an individual visitor.
Comments
If you leave a comment on the blog, we may collect the information entered into the comment form, your IP address and browser information to help prevent spam and misuse.
An anonymised string created from your email address may be submitted to the Gravatar service to determine whether you use it. Once your comment has been approved, your profile picture may be publicly visible alongside your comment.
Cookies
Cookies are small text files stored on a user’s device when visiting a website.
The website may use the following categories of cookies:
Essential Cookies
These cookies are necessary for basic website operation, security, form functionality and the storage of cookie preferences. They cannot be disabled through our consent system where they are strictly necessary for the website to function.
Analytics Cookies
These cookies help us understand how visitors use the website. They include Google Analytics cookies and are activated only after you provide your consent.
Functional Cookies
These cookies provide additional functionality and remember user preferences. Where they are not necessary for a service expressly requested by the user, they are used on the basis of consent.
Third-Party Cookies and Content
Embedded content from platforms such as YouTube, Instagram, Facebook or Google Maps may behave as though you had visited those platforms directly. These platforms may use their own cookies and monitor your interaction with their content.
You can also delete cookies through your internet browser settings.
Service Providers and Data Recipients
We do not sell or rent personal data to third parties.
Personal data may be made available to service providers that are necessary for the operation of the website and our business.
Service providers may process personal data only in accordance with their role, contractual obligations and applicable regulations.
International Data Transfers
Some service providers may process personal data outside the Republic of Serbia.
Where personal data is transferred to a country that does not provide an adequate level of protection, available legal safeguards are applied, such as standard contractual clauses and other appropriate measures.
Data Retention Period
We retain personal data only for as long as necessary for the purpose for which it was collected:
- contact-form information and business enquiries are retained during communication and for no longer than two years after the most recent contact, unless longer retention is necessary;
- client information is retained for the duration of the business relationship and for the periods required by accounting and other applicable laws;
- newsletter subscriber information is retained while the subscription remains active;
- after unsubscribing, we may retain a minimal record of the email address to prevent further unwanted messages;
- user-related Google Analytics data is retained for no longer than 14 months;
- comments may be retained for as long as they remain published on the website;
- server and security logs are retained for a limited period in accordance with technical requirements and the hosting provider’s policies.
When personal data is no longer required, we delete it, anonymise it or restrict its processing.
Your Rights
Subject to applicable law, you may have the right to:
- be informed about the processing of your personal data;
- request the correction or completion of your personal data;
- request the deletion of your personal data;
- withdraw your consent;
- request data portability where the applicable legal requirements are met.
You can submit a request to office@anabalog-design.com.
To prevent unauthorised access, we may ask you to verify your identity before responding to your request.
Data Security
We apply reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration or disclosure.
The website uses an HTTPS connection, access to the administration area is restricted, and WordPress, the theme and plugins are regularly maintained.
However, no method of transmitting or storing information over the internet can guarantee absolute security.
Automated Decision-Making
We do not use personal data collected through this website for automated decision-making that produces legal or similarly significant effects for users.
Children’s Data
The website and services are not intended to collect personal data from children.
If we become aware that we have collected a child’s personal data without an appropriate legal basis, we will take reasonable steps to delete it.
Links to Other Websites
The website may contain links to other websites and social-media platforms.
After you leave our website, the privacy policy of the relevant provider applies. We are not responsible for the content or data-handling practices of websites that we do not operate.
Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes to the website, the services we use or applicable regulations.
The updated version will be published on this page together with the date of the latest revision.
Contact
For questions or requests concerning privacy and personal-data processing, please contact us:
Email: office@anabalog-design.com
Website: https://anabalog-design.com