A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position.

When well designed, logo evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo design is a tool to help communicate a brand and represent a brand.


The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo design may look simple but there’s nothing simple about creating effective logo shapes.

Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings. Skilled logo designer can use a shape to infer particular qualities about the brand.

Many people forget about how making difference is important thing, but this principle relies on being different than everyone else. No matter if you work on the local or global market, you have got to have what it takes to step out and say: look at my brand, it’s designed differently, and it’s awesome! Do better, use fun things, inspire people, and the results will surely come.

MI Original - stationery, logo design