Today Cobra shop is a second hand clothing business with several store locations in Belgrade and excellently developed online presence. When I met them they had an already developed business in their Belgrade stores, while they didn’t have a web shop.
Guidelines in designing good web shop should always be good categorization of products, simple and obvious navigation and clear brand recognition throughout all pages. Product page is simple with obvious product images and descriptions. All important information about the product are placed right next to the product image and user can easily see more detailed information with one click that opens modal, popup window or accordion.
Call to action buttons are an important element of web shops therefore their positioning needs to be obvious and clear on each web page