Before I begin any work on creating a logo, I will take the time to learn and understand the story of your business, its goals, and target audience. Based on that, I will create a logo that represents your brand.
that represents the brand
Setting goals is the foundation for effective logo design and creation. It determines the brand identity, identifies key messages the brand conveys, and defines the target audience and its needs. Based on the set goals, I create a concept and consider the use of different styles that will best represent your company, product, or service.
Logo design can take various shapes and forms, from simple text-based logos to monograms or emblems. I will advise you on the best approach based on your industry, goals, and target audience.
I will present you with three options based on agreed-upon goals, supported by visual materials, allowing you to choose the one that you believe will best represent your business to clients.
The logo design process involves detailed planning to achieve a comprehensive and authentic result, including:
- Research and Understanding: Analyzing the brand’s goals, values, and mission. Studying the competition and recognizing market trends.
- Goal Definition: Setting clear goals for the brand identity. Identifying key messages the brand wants to convey. Determining the target audience and its preferences.
- Concept Creation: Developing basic ideas and concepts in line with brand goals. Considering different styles, colors, and fonts that reflect the brand’s characteristics.
- Logo Design and Creation: Developing a logo that fundamentally represents the brand. Testing different variations and adjusting based on feedback. Adapting the logo to principles of simplicity, recognizability, and flexibility.